Subjective - Knowledge based on a person's point of view, Primary data - Research undertaken by the researcher themselves., Validity - A true or accurate picture., Quantitative data - any data based on numbers such as statistics., Secondary data - sources used by sociologists which were collected by someone else., Reliability - The same piece of research is repeated, producing the same results each time., Qualitative data - non-numerical data which gives detail and depth., Objective - When a researcher does not allow their opinions or values to influence their research., Representative - When a sample represents a typical cross-section of the population being studied., Ethics - A sociologist should make sure that no harm comes to the subjects of their research, themselves, or wider society., Interpretivism - Also known as 'bottom-up' approaches; they attempt to understand society through the eyes of individuals., Triangulation - Using a variety of methods when researching. Also known as methodological pluralism., Structural approach - Looks at how society is put together; how the various institutions relate to one another., Sampling frame - A list from which a sample is chosen., Positivism - An approach advocated by Auguste Compte which suggests that sociology can be scientific.,

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