Memorable speeches/presentations communicate ____ core message that matters to the audience and ____ to ____ key messages that support the core message. Core and key messages are clear, concise simple sentences that are easy to ____ and ____ (like a Twitter message). They use simple conversational language (include we, you, us or our). They specifically relate to your audience’s ____ and ____. The core message captures the main idea you want your audience to remember and ____. All ____, stories and key messages directly ____ to the core message. Clearly ____ messages will help you to decide what to include and omit and in which ____ to present the content to your audience.

Presentations: Key Messages

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