Positive reinforcement - increases a behaviour by giving something wanted (a reward), Negative reinforcement - increases a behaviour by removing something unwanted/ unpleasant., Positive punishment - decreases a behaviour by giving something unwanted., Negative punishment - decreases a behaviour by removing something wanted/ pleasant., A neutral response - does not increase or decrease a behaviour., A social reinforcer could be - approval of behaviour., A natural reinforcer could be - good grades as a result of studying hard., A tangible reinforcer could be - food or a toy (physical rewards)., A continuous schedule of reinforcement means - the stimulus is applied every time the behaviour occurs., A partial schedule of reinforcement means - the stimulus is applied only some of the time., To reinforce a new behaviour, - a continuous schedule of reinforcement is effective., To maintain a learned behaviour, - a partial schedule of reinforcement is effective., Extinction occurs if - reinforcement is no longer applied after every occurrence of the behaviour., Reinforcement/ punishment is - most effective if it is given immediately after the behaviour occurs.,

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