1) The buying process starts when the buyer recognizes a _____ a) Product or Service b) Shop or Market c) Need or Problem d) Money or Status 2) CDM stands for ________ a) Consumer Development Model b) Consumer Decision Mix c) Consumer Decision Making d) Consumer Development Matrix 3) Second stage in the Consumer Decision Making model is ______ a) Need b) Information Search c) Evaluation of alternatives d) Purchase 4) _______ involves no decision making at all. a) Limited CDM b) Extended CDM c) Habitual CDM d) All of the above 5) _____ refers to the consumer who even stick to the brand across product categories brought over a period of time. a) Value for money style b) Quality oriented style c) Loyalty style of shopping d) Brand conscious style 6) -------------------- refers to how an individual perceives a particular message a) Consumer Behaviour b) Consumer Interest c) Consumer atitude d) Consumer Interpretation 7) ________________ is one of the most basic influences on an individual’s needs, wants, and behaviour.  a) Brand b) Culture c) Product d) Price 8) In terms of consumption decisions, middle class consumers prefer to _________.  a) Buy at a market that sells at a whole sale rates.  b) Buy what is popular c) Buy only the brands which sell at affordable prices d) Analyze the market and select the best at the lowest prices  9) _______________ describes changes in an individual’s behavior arising from experience.  a) Modeling b) Motivation c) Perception d) Learning 10) If a consumer tells friends “I like my car more than any other car on the road,” then the consumer has expressed an _____________ a) Rule b) Attitude c) Belief. d) responsibility 11) Which of the following is NOT one of the five stages of the buyer decision process?  a) need recognition b) brand identification c) information search d) purchase decision

Consumer Behaviour-QUIZ

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