Survey: wording effects, needs to be representative, gathers information quicly, questionnaire/poll, volunteer bias, people may lie, gathers a lot of information, Naturalistic Observation: study people w/o interference , often first stage of research, observations may be biased, people act normally, lack of control, subjects in own environment, Case Study: provides in depth information, study a person/small group, cannot generalize to population, memories may be selective, can study rare disorders, Experiment: people act differently, prove cause and effect, experimenter bias, control for outside variables, manipulate one factor to see effect on another, situation artificial,

Research Methods: Pros and Cons

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