Direct Address - Address the audience directly (eg: using 'you'), Alliteration - The same letter or sound at the beginning of consecutive words, Fact - Something that is proven to be true, Opinion - A personal view or judgement, Rhetorical Question - Something that doesn't need an answer: it is used for dramatic effect, Emotive Language - Words or phrases that provoke an emotional reaction, Exaggeration - A statement that makes something sound better or worse than it really is, Statistics - Numerical data that supports a point, Triplets - Power of three - more memorable or effective,

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