advertisement/ ad - Promotion of a product, brand or service to a viewership in order to attract interest, engagement and sales, copywriter - A person who writes the text of advertisements or publicity material., brand - A type of product manufactured by a particular company under a particular name, slogan/tagline - Any concise and easily remembered statement used in campaigns to advertise something, unique selling point/ USP - The one thing that makes your business better than the competition, promote - To encourage people to like, buy, use, do, or support something:, press release - An official statement issued to newspapers giving information on a particular matter., billboard - A very large board on which advertisements are shown, especially at the side of a road, sponsor - An individual or organization that pays some or all of the costs involved in staging a sporting or artistic event in return for advertising., merchandise - Goods to be bought and sold., market research - The action or activity of gathering information about consumers' needs and preferences., leaflet/ flyer - A form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail, online survey - A structured questionnaire that your target audience completes over the internet generally through a filling out a form, word of mouth - Given or done by people talking about something or telling people about something,

Unit 16

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