action code - something happens that tells audience action will follow, anchorage - words attached to video/image that tell viewer what to think about image/video , broadsheet - a larger newspaper that publishes more serious news, appeal - the way in which products attract and interest an audience, diversification - organisations that specialise in one type of media product move to a range of different forms, four c’s - cross cultural consumer characteristics, house style - what makes magazine recognisable to readers every issue, gatekeepers - people who decide which stories appear in newspaper (most appropriate, most in line w values etc), feature - in terms of magazine, main story. usually in middle, fortnite broad - Epic games, not fortnite broad - EA games, archers broadcaster - bbc, friends broad - nbc, the sun broadcaster - news uk, james bond broadcaster - eon films, pride/GQ publishing house - conde nast, taylor swift old label (bad blood) - big machine, taylor swift new label - republic records, justin bieber label - def jam, fortnite/gaming regul - GRA , bond/films regul - bbfc, archers/radio/tv regul - ofcom, magazine regul - ipso, vertical integration - company takes control of two or more stages of its supply chain,
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media studies
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