STRENGTHS: Skilled employees, Good resources, Strong customer base, Steady improvement on some areas, The uniqueness of the company, WEAKNESSES: Lack of working capital, Poor location, Inexperienced owner, OPPORTUNITIES: Absence of similar products in the market, New market trends being developed, Using new technologies, Cheap raw materials, THREATS: Raw material shortages, Potential competitors, Absence of external stakeholders, Strong rival companies giving a competition, Natural causes, Government regulations, Political instability,

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