1) The initial step in marketing control is the setting up of the marketing goals, which are in alignment with the organizational objectives. a) Rectification and Improvement b) Establishing Performance Standards c) Determining Marketing Objectives d) Analyzing the Deviations e) Comparing Results with Standard Performance 2) After studying the problem area responsible for low performance, necessary steps should be taken to fill in the gap between the actual and expected returns. a) Establishing Performance Standards b) Rectification and Improvement c) Comparing Results with Standard Performance d) Analyzing the Deviations e) Determining Marketing Objectives 3) This difference is then examined to find out the areas which require correction, and if the deviation exceeds the decided range, it should be informed to the top management. a) Analyzing the Deviations b) Comparing Results with Standard Performance c) Determining Marketing Objectives d) Establishing Performance Standards e) Rectification and Improvement 4) To streamline the marketing process, benchmarking is essential. Therefore, performance standards are set for carrying out marketing operations. a) Determining Marketing Objectives b) Establishing Performance Standards c) Rectification and Improvement d) Comparing Results with Standard Performance e) Analyzing the Deviations 5) The actual marketing performance is compared and matched with the set standards and variation is measured. a) Comparing Results with Standard Performance b) Analyzing the Deviations c) Determining Marketing Objectives d) Rectification and Improvement e) Establishing Performance Standards

MARKETING CONTROL PROCESS

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