Concessions - food and drinks sold at events, Event Planning - the process involved in forming an event such as a press conference, sporting event, movie premier or awards ceremony event, movie premier or awards ceremony event, movie premier or awards ceremony, Merchandising - the sale of logo-ed products for events, Networking - initiating relationships with new people and using the new relationships to help mutual businesses, Marketing - the process of creating, communicating and delivering offerings with value, Sponsorships - paid advertising for a company, Brand Awareness - degree to which consumers are familiar with a brand’s products, services, image, qualities, etc., Promotions - in-game or in-concert activities designed to entertain and advertise to consumers, Giveaways - free materials a team or event can give away, Luxury Boxes - upscale seats which provide venues a chance to court high net- worth Individuals  ,

Event Planning Basics

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