anecdote - a small story to illustrate a point, alliteration - repetition of an initial sound in words, tricolon - a pattern of three words or phrases that is memorable and pleasing to the ear, tetracolon - a pattern of four words or phrases in a sentence, anaphora - the repetition of words or phrases at the start of a sentence, epistrophe - words repeated at the end of successive sentences to emphasise an idea, repetition - words or phrases used more than once, rhetoric - another word for persuasion, pun - word play that exploits multiple meanings of words, hyperbole - extreme exaggeration, facts - statements of truth, emotive - language that generates fear, empathy, sympathy etc, expertopinion - the voice of an authority on a subject to add credibility to an argument (6, 7), statistics - numbers that illustrate and/or emphasise a point, ethos - mode of persuasion that appeals to the audience's sense of trust, pathos - mode of persuasion that appeals to the audience's emotions, logos - mode of persuasion that appeals to the audience's logic, bandwagon - an appeal to the audience's desire to belong, inclusive - language that positions the audience to feel part of the 'right side' of the argument, attacks - challenges to opposing views or arguments,

Persuasive Techniques

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