anecdote, a small story to illustrate a point, alliteration, repetition of an initial sound in words, tricolon, a pattern of three words or phrases that is memorable and pleasing to the ear, tetracolon, a pattern of four words or phrases in a sentence, anaphora, the repetition of words or phrases at the start of a sentence, epistrophe, words repeated at the end of successive sentences to emphasise an idea, repetition, words or phrases used more than once, rhetoric, another word for persuasion, pun, word play that exploits multiple meanings of words, hyperbole, extreme exaggeration, facts, statements of truth, emotive, language that generates fear, empathy, sympathy etc, expertopinion, the voice of an authority on a subject to add credibility to an argument (6, 7), statistics, numbers that illustrate and/or emphasise a point, ethos, mode of persuasion that appeals to the audience's sense of trust, pathos, mode of persuasion that appeals to the audience's emotions, logos, mode of persuasion that appeals to the audience's logic, bandwagon, an appeal to the audience's desire to belong, inclusive, language that positions the audience to feel part of the 'right side' of the argument, attacks, challenges to opposing views or arguments.

Persuasive Techniques

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