ANSOFF MATRIX, Suggests that a business’ attempts to grow depend on whether it markets new or existing products in new or existing markets., RESULT OF AN ANSOFF MATRIX, A series of suggested growth strategies which set the direction for the business strategy., WHERE WAS THE ANSOFF MATRIX PUBLISHED?, Was published in the Harvard Business Review in 1957, WHAT ARE THE QUADRANTS OF THE ANSOFF MATRIX?, Market Penetration / Product Development / Market Development / Diversification, MARKET DEVELOPMENT, Sporting goods companies such as Nike and Adidas recently entered the Chinese market for expansion. The two firms are offering roughly the same products to a new demographic., RELATED DIVERSIFICATION, A leather shoe producer that starts a line of leather wallets or accessories is pursuing a related diversification strategy., UNRELATED DIVERSIFICATION, A leather shoe producer that starts manufacturing phones is pursuing an unrelated diversification strategy., MARKET PENETRATION, Telecommunication companies all cater to the same market and employ a market penetration strategy by offering introductory prices and increasing their promotion and distribution efforts., PRODUCT DEVELOPMENT, Automotive companies are creating electric cars to meet the changing needs of their existing market. Current market consumers in the automobile market are becoming more environmentally conscious..

ANSOFF MATRIX

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