glittering generalities, using words that sound good, but have little real meaning and/or no evidence to support them, name calling, putting down another brand, product, or candidate, card stacking, using misleading information about the product to impress the buyer, often by leaving out important facts, testimonial, using a celebrity or expert to influence the buyer, appeal to emotion, using humor, cuteness, fear, or other feelings to create a connection to the product, transfer, connecting a positive, but unrelated idea or image to the product, plain folks, using regular, everyday people with whom the buyer can identify, bandwagon, making buyers feel that use of the product will make them popular or one of the crowd
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Persuasive Techniques
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Tracey33
G6
ELA
Argumentative Writing
Media Literacy
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