Evidence - Facts, statistics, information, use of experts quotes or opinions. Adds credibility to your argument., Generalisation - Sweeping, board statements which claim something is true for most or all people. Taps into what your audience believes is true or familiar, dangerous when they use social or racial stereotypes., Overstatement - Enlarging the truth, Hyperbole - Exaggeration of the truth, Cliches - Over-used phrases and expressions. E.g. It never rains, it pours!, Reason or Logic - Controlled argument, presented with evidence and facts, Repetition - Words or phrasing which is repeated. Sometimes in threes to emphasise a point, Rhetorical Questions - A question which has an implied answer. , Tone - The mood or feeling the writer is using in the piece. e.g. Accusing, aggressive, angry, alarmist, controlled reasonable, pleading, Voice - Active voice (sense of immediacy more direct) or Passive Voice ( distanced from the action and the person completing the action), Puns - Play on words, Emotional Appeals - Appealing directly to the emotions of the reader. Wants to audience to respond with emotion., Figurative Language - Similes (uses like or as, 'He is like a donkey!'), metaphors (object is described as being the same as another,' He is a donkey!', personification (giving human qualities to non human objects 'The clouds crashed angrily' , Inclusive Language - The writer or speaker includes the audience in their thoughts by using pronouns such as we, us, all, our, Attacks - Aims to discredit the opposing argument. Difficult to do well.,

Persuasive Language Devices

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