EXAGGERATION - Overstating a viewpoint, statement or idea. Used to impress, to make things sound better than they really are., RHETORICAL QUESTION - A question asked to involve the reader. It doesn’t require a direct answer., OPINION - A view or judgement formed about something, not necessarily based on fact or knowledge., EMOTIVE LANGUAGE - Emotional words or phrases that help us understand the issues. And draw on our emotions., TRIPLING - A word or phrase repeated three times to add emphasis and create anticipation., REPETITION - Important words or phrases that are repeated to emphasise their importance., STATISTICS - These often include numbers and add factual weight to an argument., ANTONYMS - A word opposite in meaning to another (e.g. bad and good )., FORCEFUL IMPERATIVES - A command , FACTS - A thing that is known or proved to be true., SHORT SENTENCES - Short, brief, and concise statements., SHOCK TACTICS  - To shock someone into doing something by using violent or extreme imagery., QUOTES FROM A RELIABLE SOURCE - Using words from someone / somewhere which you know is based on strong evidence.,

Persuasive techniques

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