DOs: Give personal examples, Think of a catchy title, Give opinions and thoughts, as well as facts, Attract and retain the readers’ attention, Give the reader something to think about, Write in an entertaining manner, Use a question, a summary or even one dramatic word as your title, Include amusing stories, reported speech and descriptive adjectives, DONTs: Use linkers like First and foremost, Nevertheless, All things considered, The more questions you ask the reader, the better, Restate the question and explain how you will answer it, Use full verb forms, e.g. I am sure that..., Phrases you can use: Have you ever wondered...?, While it can not be denied that …, Does it...when you come to think of it?, When all is said and done, isn't it...?, Chances are, you already know... But do you know that...?, A classic example of this is.., Are you a..., like me?,

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