The ____ have built an ethical brand image, believing that customers will pay more for products that consider the ____ and pay a ____ to the farmers producing the products. Trade is ____ when farmers receive very low income and have poor working conditions while the companies that sell their products make lots of money from them. Big businesses like ____ or Asda have a lot of responsibility, which they can either use ____ or selfishly. Ethical firms carefully consider the impact of what they are doing and the effect it might have on the ____ and the environment. Ethics is about doing the ____ thing. Ethical behaviour requires firms to act in ways that ____ consider to be both ____ and honest.

Fair Trade

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