Flattery - complimenting your audience - A person of your intelligence deserves much better than this., Opinion - a personal viewpoint often presented as fact - In my view, this is the best thing to have ever happened., Hyperbole - exaggeration for deliberate effect - It is simply out of this world - stunning!, Personal pronouns - I , you and we - You are the key to this whole idea succeeding - we will be with you all the way. I can't thank you enough! , Imperative command - instructional language. - Get on board and join us!, Triples - three points/words to support an argument - Safer streets means comfort, reassurance and peace of mind, Emotive language - vocabulary to make the audience/reader feel a particular way - There are thousands of animals at the mercy of our selfishness and disregard for kindness, Rhetorical question - a question which implies its own answer - Who doesn't want success?,

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