market research - the gathering and analysis of information about what consumers want, brand awareness - the extent to which the public are aware of a product, company or brand, appointment - a decision to give somebody a job, cash cow - a highly profitable business or product, picky - hard to please or satisfy; knowing what you want or like and not accepting anything else, pull off - to do something successfully, temperament - a prevailing or dominant quality of mind that characterises somebody, ambition - a strong feeling of wanting to be successful in life and achieve great things, hardware - the physical parts of a computer, position - a level or rank of employment in a company, stepping stone - a stage or step that helps achieve a goal,

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