Anecdote , a brief personal account or story , Appeal to justice , engages with people's belief that everyone deserves fair treatment , Appeal to fear , plays on people's tendency to react emotionally, Appeal to patriotism , draws on people's pride and loyalty to country , Inclusive language , Using pronouns like we and us and you to create a connection between reader and writer , Connotation , association or implied meaning of a word , Attacking language , used to denigrate an opponent and, by the implication, their point of view , Emotive language , deliberately strong words to provoke an emotion , Repetition , Using the same word or phrase repeatedly to add emphasis , Hypophora , A question is asked and an answer is supplied , Metaphor , A comparison that describes one thing in terms of another , Hyperbole , using dramatic language to exaggerate the situation , Reason and logic, the use of evidence and deduction to support a clear argument , Evidence , Facts, information or expert opinions , Analogy , Comparisons to help us draw conclusions about something .
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