Deception - Only permissible when participants knowing the true purpose of the study may affect their behaviour., Voluntary participation - Ensures that there is no coercion of or pressure put on the participant to partake in an experiment., Informed consent  - Ensure participants understand the nature and purpose of the experiment, including potential risks, Confidentiality - The protection of a participant’s personal information in terms., Debriefing - Ensures that, at the end of the experiment, the participant leaves understanding the purpose., Withdrawal rights - Participants being able to discontinue their involvement without penalty, Beneficence - Maximising benefits and minimising the risks and harms, Integrity - Honest reporting of all sources of information and results, Justice - Fair distribution and access to the benefits of an action,

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