Emotive Language, using words with positive/ negative emotion to influence the audience to agree with you., Evidence, This can include facts, research, statistics., Inclusive language, The use of words, such as we, us, our to create the impression that the writer and reader are on the same side., Expert Opinion, Quotations from a professional or expert to make a text believable., Rhetorical Question, Questions that do not require answers but are used to emphasise points., Statistics, Figures used as evidence., Facts, A true statement that can be proven, Anecdote, A story about someone or something that the speaker or writer has experienced or heard about. , Repetition, To say the word/ words again to emphasise particular ideas., Generalisation, Sweeping statements that begin with all or every., Alliteration, Repetition of the same sound at the beginning of words; often used in headlines, Hyperbole, Exaggeration used to suggest something is better/ worse, Appeal to fear, make people feel anxiety or fear by suggesting unpleasant effects., Attack, Criticising an individual or idea, Appeal to hip pocket, Appeal to people's concern about money.

Persuasive Techniques

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