Ethos: moral character, credibility, reputation, make people trust you, credibility appeal, become an expert in your topic, be likaeble and worthy of respect, Pathos: emotion, feeling, influence emotions, get people to stop thinking and start feeling, emotional appeal, word choice , vivid examples, details, Logos: reason, evidence, give arguments, help people see logically why they should agree with you, rational appeal, make a claim including strong information, flow of logic,
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Markusha
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