Shopping in supermarkets used to be simple, but over the past twenty years it has become (increase) more sophisticated.  , In fact, it has become so complicated that a whole new profession has come into (existence) - the retail anthropologist. Retail anthropologists study shoppers in the supermarket, for example. , They use a (vary) of techniques to analyze how many products each shopper touches, which labels they read, and how long they spend in each aisle., Their (attend) to detail certainly pays off., Although the way we shop may seem total (predict), retail anthropologists can find important trends that help shop owners to design their supermarkets., (Fortune) if your supermarket is next to a bank it won't do very good business since it has been found that banks remind people of how much money they owe and this stops them from going in and spending more., Amongst the other (discover) made is the importance of mirrors., When we see a mirror, we tend to slow down, and so we can sell a product more (effect) if it is close to one., This leads designers to (standard) their designs, and one supermarket looks very similar to another..

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