metaphor - direct comparison of something to another., personification - giving human like qualities to a non-human thing. Brings the object to life allowing us to assign human aspects, hyperbole - exaggeration effect - allows a feature to be stressed for effect and can emphasise the mood , simile - a comparison using 'like' or 'as'. A comparison to something the reader can understand, alliteration - when the same consonant sound links two or more words. Reinforces an image or idea, imagery - descriptive/figurative use of language which create a picture in the mind , irony - the opposite of what you mean. Expresses writer's attitude/tone towards the subject, imperative - a command/statement. Reader is directly addressed and encouraged to act, repetition - using a word or phrase more than once for effect, jargon - specialised language related to a particular subject/group of people , pun - using the fact that some words can be interpreted in two ways - witty or humorous effect, onomatopoeia - use of words that create the sound of the action they are describing,

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