business concept - a clear and concise description of an opportunity, feature - a distinctive aspect, quality, or characteristic of a product or service, benefit  - something that promotes or enhances the value of the product or service to the customer, feasibility analysis - the process to test a business concept, industry - a group of businesses with a common interest such as telecommunications, computers, retail, and grocery, target customers  - those most likely to buy your products/services, competitive Grid  - a tool for organizing important information about the competition, prototype - a working model of a new product, business Model - describes how you intend to make money with your business concept, value chain - the distribution channel through which your product or service flows from the producer to the customer,

Chapter 5

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