formal - a style of writing or speaking which uses strictly correct and polite forms, informal - use of everyday language rather than formal, correct language, impolite - not showing good manners, disappointing - failing to achieve what is expected, passive - opposite of active – usually text which makes extensive use of the passive voice, inspiring - text which gives the reader a strong desire to do something, intimate - text which feels especially friendly, even private and personal, exciting - text which generates strong feelings of enthusiasm in the reader, impersonal - text which avoids raising personal feelings – usually written in the third person, personal - text which speaks to the reader using the second person, or private correspondence, frightening - text intended to raise feelings of fear in the reader, emotive - text which arouses intense feelings – sometimes good, sometimes bad, sarcastic - using irony (saying one thing but meaning the opposite) to mock someone, sad - text expressing depression and disappointment,

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