Tabloid - A newspaper containing 'soft news' such as sport, and entertainment. Sensationalist in style., Broadsheet - A newspaper containing less images and more print. It explores topics in detail., Slogan - A short, memorable phrase sometimes used to draw readers in., Logo - A memorable icon or symbol representing a company or charity, Jingle - A short, memorable piece of music or song used to represent a product or company., Alliteration - Repetition of the same beginning sound in a title, subtitle or sentence, Wordplay - The use of puns, homonyms, idioms or allusion in order to make the text more catchy or entertaining., Emotive language - Manipulating language in order to evoke different feelings in the reader, Facts - Objective detail that can be proven right or wrong., Opinions - Subjective statements that are difficult to prove wrong., Statistics - Numerical information used to make text seem well-researched, Endorsements - The use of celebrity promote a product or campaign, Anecdote - A small personal story that helps make a product or campaign more relatable., Rhetorical question - A question designed to provoke attention. It is not designed to be answered directly., Hypophora. - A guiding question followed by an answer, Anaphora - Repetition of direct words or phrases used to emphasise a message., Layout - This refers to the choices of direction or position when designing the 'shape' of a printed text, Experts - Referring to these people gives your message more weight and professionalism. , Sources - Referring to studies, surveys, research, experiments, books, documentaries etc., Prepositions of place - Directional words/ phrases like 'above, opposite, in the foreground',

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