Bandwagon - following the crowd, Exaggeration - being over the top and making something sound more dramatic than it is, Alliteration - two or more words beginning with the same letter, Counter Argument - turning an argument on its head to twist it from a positive to a negative (or vice versa), Humour - making your audience laugh will encourage them to agree with you, Facts - can be backed up with evidence to prove it is true, Opinion - your own belief and thoughts, Rhetorical Question - not intended to be answered as it only invites your audience to think about it, Emotive Language - words that are designed to make you feel happy, sat, angry, excited etc., Statistics - using data such as percentages, fractions, ratios etc, Three - three adjectives of statements to add more weight to your point, Big Names - name of a well known person or brand, Example - Telling a story from your own or someone else's life, Expert Opinion - An opinion of a scientist or professional,

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