Facts and statistics, When truthful information is given to back up a point., Tricolon, When three adjectives or phrases are used together to make them stand out., Hyperbole, To go over the top and make things sound better or worse than they are., Rhetorical questions, Using questions that don’t need an answer to get the audience to think., Alliteration, Repeating the consonant sounds at the beginning of words to make them stand out., Repetition, Repeating words or phrases so that they stick in your audience’s mind., Emotive language, Using words that make people feel sad, angry, upset, sympathetic or guilty., Similes and metaphors, Making comparisons between two things using figurative language; painting a picture in the mind of the reader., Personal pronouns, Using words like ‘we’, ‘you’, ‘our’ and ‘us’ to make your audience think you are talking only to them., Anecdote, Using real life events or stories to back up an argument., Modality, Using language to turn up the volume and emphasise your point., Expert opinion, Using an expert or important person’s opinion to make your argument seem more convincing.
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Persuasive Techniques
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