Facts and statistics - When truthful information is given to back up a point., Tricolon - When three adjectives or phrases are used together to make them stand out., Hyperbole - To go over the top and make things sound better or worse than they are., Rhetorical questions - Using questions that don’t need an answer to get the audience to think., Alliteration - Repeating the consonant sounds at the beginning of words to make them stand out., Repetition - Repeating words or phrases so that they stick in your audience’s mind., Emotive language - Using words that make people feel sad, angry, upset, sympathetic or guilty., Similes and metaphors - Making comparisons between two things using figurative language; painting a picture in the mind of the reader., Personal pronouns - Using words like ‘we’, ‘you’, ‘our’ and ‘us’ to make your audience think you are talking only to them., Anecdote - Using real life events or stories to back up an argument., Modality - Using language to turn up the volume and emphasise your point., Expert opinion - Using an expert or important person’s opinion to make your argument seem more convincing,

Persuasive Techniques

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