Painting a word picture of a scene or action, including sound devices (alliteration, onomatopoeia, rhyme) and imagery (similes, metaphors, sensory imagery, analogies, contrasts)., Poetic Techniques, Self-Interest, Comparison, Rebuttal, Also known as ‘a play on words’ or a ‘double entendre’. Intentionally using words which have a double meaning – often leading to humour and often used in news headlines. , Repetition, Modality, Pun, Exaggeration, Also known as hyperbole. Overstating and exaggerating facts or information. , History and Tradition, Testimonial, Exaggeration, Pun, Asking a question for effect, with no answer expected. , Comparison, Cause and Effect, Adversarial rheoric, Rhetorical Questions, Intentional repeating – and variation - of words, phrases, arguments or evidence. This includes tricolon, parallel construction, anaphora and epistrophe. , Repetition, Rhetorical Questions, Modality, Evidence and Examples, Words (usually verbs and adverbs) that indicate varying degrees of possibility, probability and obligation. , Adversarial rheoric, Speculative, Modality, Comparison, Also known as imperatives; exhort the reader to take action. Tone may be gently encouraging or strident., Evidence and Examples, Command Verb, Authority, Humour.

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