ETHOS, It involves your credibility as a speaker., If you are an expert or have a college degree based on the topic of your speech, your credibility increases., According to Aristotle, three factors determine this kind of proof: how smart you seem, how believable you are and how pure your motivations appear to be., PATHOS, It depends on how well you appeal to your listeners’ emotions., Clear imagery, interesting stories and emotionally-charged language all contribute to more powerful _________, and ultimately to persuasive success., LOGOS, It measures the logic of your speech as a whole., By providing statistics to back up some of your statements and using sound reasoning in your arguments, you infuse your speech with greater rhetorical power..

ETHOS - PATHOS - LOGOS

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