purpose , It is the goal or aim of a piece of writing: to express oneself, to provide information, to persuade, or to create a literary work., audience, It refers to who will be reading the work. Authors tend to write to a particular group of people, whether kids, or young adults, or a specialist within a field. People who read a written work can affect the mood and tone of the writing because different people have different expectations., clarity, It refers to being clear and concise to your intended audience. Clear writing communicates ideas effectively, without any ambiguity or confusion. It involves using plain language and avoiding words that might be unfamiliar to the reader., unity, It means that each paragraph has only one main idea (expressed in the topic sentences) and that all other sentences and details in that paragraph revolve around that main idea. If a sentence or detail does not adhere closely to the central idea expressed in the topic sentence, it does not belong in that paragraph., coherence, It is achieved when sentences and ideas are connected and flow together smoothly. An essay without it can inhibit a reader’s ability to understand the ideas and main points of the essay.

features of good writing

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