Purpose, The main aim or objective of the advertisement, poster or website. This involves engagement with the audience., Target Audience, The specific and intended group of people that the poster is meant for. , Context, The specific circumstance(s) in which the advertisement, poster or website is created. , Call to action, This is sometimes a line to urge readers to take further action e.g a hyperlink or QR code. It usually contains an imperative verb. , Imperative Verb, Words that encourage action from the reader e.g. Do, Join, Take, Donate , Headline, The font is usually bigger than other text. It usually helps to explain what the image is about and contains the main message. , Image, Usually an ad has one main photo or it can also contain several visual elements. These are often used to reinforce the headline., Message, This is about the main information given in the visual text. , Slogan, A short and striking or memorable phrase used in advertising., Tone, The mood and attitude conveyed by the author's choice of visuals and words.
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Visual Text Elements (1A6)
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