Monitor - the effectiveness of your advertising and promotional techniques, Advertise - your product in the places where your customers will see it, Research - uses questionnaires to find out what people want, Knowledge - of what your clients want is essential in marketing, Evaluate - the market carefully before you create your product, Tastes - change with time so products must change too, Identify - your customers' preferences by using market research, Needs - and wants are the first thing you must find out, Gear - your products towards your clients ,

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