1) My three decades of experience in public service make me the ideal candidate for your mayor. a) ETHOS [Authority /credibility /expertise from a "trusted" source] b) PATHOS [Uses the emotions of the audience to cause intended reactions.] c) LOGOS [Appeals to the audience’s reasoning with facts, statistics, and logic.] 2) Dynmite security: We keep your family safe. a) ETHOS [Authority /credibility /expertise from a "trusted" source] b) PATHOS [Uses the emotions of the audience to cause intended reactions.] c) LOGOS [Appeals to the audience’s reasoning with facts, statistics, and logic.] 3) You should really try this recipe. Gordon Ramsey a renowned chef, says it is very good. a) ETHOS [Authority /credibility /expertise from a "trusted" source] b) PATHOS [Uses the emotions of the audience to cause intended reactions.] c) LOGOS [Appeals to the audience’s reasoning with facts, statistics, and logic.] 4) Don't be the last one to get one. You will be the laughing stock of the whole school. a) ETHOS [Authority /credibility /expertise from a "trusted" source] b) PATHOS [Uses the emotions of the audience to cause intended reactions.] c) LOGOS [Appeals to the audience’s reasoning with facts, statistics, and logic.] 5) Use Butterly's knives: the professional choice a) ETHOS [Authority /credibility /expertise from a "trusted" source] b) PATHOS [Uses the emotions of the audience to cause intended reactions.] c) LOGOS [Appeals to the audience’s reasoning with facts, statistics, and logic.] 6) The wallet is not mine. My wallet has a tear in it. Therefore, it cannot be mine. a) ETHOS [Authority /credibility /expertise from a "trusted" source] b) PATHOS [Uses the emotions of the audience to cause intended reactions.] c) LOGOS [Appeals to the audience’s reasoning with facts, statistics, and logic.] 7) 4 out of 5 people choose Vitalize for effective pain relief. a) ETHOS [Authority /credibility /expertise from a "trusted" source] b) PATHOS [Uses the emotions of the audience to cause intended reactions.] c) LOGOS [Appeals to the audience’s reasoning with facts, statistics, and logic.] 8) If you really want value for your money, then choose the Scrub Daddy for all your household cleaning needs. a) ETHOS [Authority /credibility /expertise from a "trusted" source] b) PATHOS [Uses the emotions of the audience to cause intended reactions.] c) LOGOS [Appeals to the audience’s reasoning with facts, statistics, and logic.] 9) We have conducted the experiement 25 times and we get the same result every time. a) ETHOS [Authority /credibility /expertise from a "trusted" source] b) PATHOS [Uses the emotions of the audience to cause intended reactions.] c) LOGOS [Appeals to the audience’s reasoning with facts, statistics, and logic.] 10) If you don't buy this life insurance, you are letting your family down. a) ETHOS [Authority /credibility /expertise from a "trusted" source] b) PATHOS [Uses the emotions of the audience to cause intended reactions.] c) LOGOS [Appeals to the audience’s reasoning with facts, statistics, and logic.] 11) We live in a democracy. So donate now to support the troops who are protecting our freedom. a) ETHOS [Authority /credibility /expertise from a "trusted" source] b) PATHOS [Uses the emotions of the audience to cause intended reactions.] c) LOGOS [Appeals to the audience’s reasoning with facts, statistics, and logic.] 12) As a doctor, I can say that this product will certainly improve your health a) ETHOS [Authority /credibility /expertise from a "trusted" source] b) PATHOS [Uses the emotions of the audience to cause intended reactions.] c) LOGOS [Appeals to the audience’s reasoning with facts, statistics, and logic.]
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Keller Copy of Ethos, Pathos, Logos Open the Box
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