How many of you here today have ever been in the situation where you wanted to get cash from the bank on a Sunday? - Personalisation through questions about audience’s experiences and/or ask a question, I remember the time when I was asked a difficult question in an interview and had no idea what to say. - Personal anecdote (story), What’s the biggest problem that car drivers face today? - Stating a problem/personalisation through questions about general issues., We have found that four out of every five homeowners don’t have adequate insurance cover. - Giving an amazing/surprising fact/statistic, With this product you’ll be able to slash 35% off your fuel bills. - Showing the benefits and opportunities of your product/service etc., Today I’m going to talk to you about the new staff training programme. - Making a topic statement,

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