Assertive communication - It is a communication style in which you express your ideas in a direct, calm, and honest way , while being empathetic and respectful of other people., Premise of corporate communication - It is a generator of expectations, Communication channel - It is the vehicle by which the organization sends its message to the recipient, Corporate comunication - It is all the communication resources that an organization has to effectively reach its Publics., Characteristic of assertive communication - Addressing conflict situations constructively, Strategy planning - It is the adaptation of the idea to be communicated, Recommendations to be an assertive person - Use body language,

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