Advertising - Product promoted on television, radio or online for example, Sales promotion - product is on offer / discounted, BOGOF - Buy one get one free, Discount - Usually expressed as a percentage, Special offer - Could include discount or two for the price of one , Competition - Draws the customer in - encourages them to take part , Loyalty scheme - collect points to receive rewards , Direct marketing - A letter or offer specific to you....name on letter & address (or to the householder),

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