1) Which of the following describes the process of dividing a market into distinct groups that have common needs and characteristics? a) Behavioural segmentation b) Life stream aggregation c) Social media addiction d) Market segmentation 2) Which of the following is a satellite system that provides real-time location and time information? a) RSS feed technology b) Roving nodes technology c) GPS technology d) Digital mobility 3) Which of the following refers to the way we represent ourselves via shared text, images, sounds and video to others who access the Web? a) Social identity b) Life stream c) Social footprint d) Digital brand name 4) Which of the following completes the statement, ‘A ______ is a snapshot of your ideal customer that tells a story using the information you used for segmentation (i.e., demographic, geographic, psychographic, benefits sought and behaviour).’? a) CRM b) Biographical outline c) Predictive model d) Buyer persona 5) Which of the following completes the statement, ‘______ are motivated by the validation impulse, while ______ are motivated by the affinity impulse.’? a) Devotees, entertainment chasers b) Connection seekers, attention seekers c) Attention seekers, connection seekers d) Connection seekers, devotees

Social Consumer

by
Print
Embed

Leaderboard

Visual style

Options

Switch template

Continue editing: ?