expertise - competence and proficiency in the field, indispensable - sth you can't live without, to revolutionise - to change, transform, state-of-the-art - modern, latest, ubiquitous - omnipresent and seen everywhere, perishable goods - products that get spoilt easily, durable goods - long -lasting products, fragile goods - products that are easily breakable, outdated - old, old-fashioned, Obsolescence - ageing , tech-savvy - Familiarised with technology, fads - popular gadgets, to evoke emotions - to create some feelings , saturation - the situation when the market is full of products,

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