Direct address - Speaking directly to the reader You can be part of the solution!, Rhetorical question - Makes the reader think of the answer to the question you are asking. Have you ever considered the terrifying impact of climate change?, Repetition - Repeating the same words for emphasis - It is cruel to the animal and cruel to the owner., Hyperbole - Exaggerating to create an effect This is having a overwhelming impact on..., Imperative - Command word - tells the reader what they should be doing Stop...Listen to me, Alliteration - words that contain the same first letter - creates impact  Many magical moments have stayed in my memory, Narrative (anecdote) - a story that proves/ supports a point of view  I remember a time when..., Facts / statistics - Something provable - more believable 60% of all students...  , Opinion as fact - stating a point of view as if it is a proven fact It really is the very best and everyone agrees., Reliable/expert opinion - Experts and more believable and what they say is reliable Scientist have proven that..., Emotive language - language that makes you feel emotion The unimaginable suffering is clear to see., Superlative - AN adjective in its most extreme form... biggest / fastest / most popular / most impressive, Tripling (list of three) - listing three words that emphasise the same idea the idea is ridiculous, preposterous and ill-thought,

Persuasive techniques

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