1) ... often refers to people and organizations who buy the services of professionals such as accountants, lawyers, etc. a) client b) clientele c) consumer d) customer e) user 2) People who buy products or services for their own use are a) client b) clientele c) consumer d) customer e) user 3) Customers considered as a group make up its a) clientele b) client base c) customer d) customer base 4) A person or organization that buys something is  a) seller b) buyer c) vendor d) purchaser 5) A person or organization that sells something is a) seller b) buyer c) vendor d) purchaser 6) Prices that people are willing to pay, rather than ones fixed by a government a) market forces b) market-place c) market prices d) market reforms 7) Producers and buyers in a particular market economy, the way they behave, etc. a) market forces b) market-place c) market prices d) market reforms 8) To stop sell in a market a) to abandons b) to get out of c) to leave d) to withdraw from 9) To penetrate is  a) to start selling at the market for the first time. b) to start selling, or sells more and more, at the market c) to stop selling at the market d) to become the main company selling at the market. e) to be the only company selling at the market f) to be the most important company selling at the market 10) To corner a) to start selling at the market for the first time. b) to start selling, or sells more and more, at the market c) to stop selling at the market d) to become the main company selling at the market. e) too be the only company selling at the market f) to be the most important company selling at the market 11) Конкурент a) key player b) competitor c) competition d) rival 12) Synonyms to strong a) intense b) stiff c) fierce d) tough e) weak 13) The four Ps are a) product b) price c) place d) promotion e) packaging f) power 14) The activities that you have to combine successfully in order to sell a) marketing plan b) marketeer c) marketing mix d) market orientation 15) Raw material a) сировина b) матеріал c) рідина 16) FMCG is  a) fast-moving customer goods b) fear-moving consumer goods c) fast-moving consumer goods d) fast-making consumer goods 17) Brand awareness and brand recognition are the same terms? a) yes b) no

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