Questionnaires are form of ____ research used by enterprises to gather ____. Many SME's use questionnaires to ask their existing ____ questions about the enterprise; for example, about the service they have received or what additional services they could ____ . There are two types of questions enterprises ask: qualitative and Quantitative. Qualitative questions are open-ended and require respondents to give descriptive answers, such as their ____ or ____ towards a product. Quantitative questions are often multiple choice and require the respondents to provide answers that are ____ statistical. Qualitative questions can gain information about what customers like and dislike, which can help an enterprise ____ its products and services to gain more ____ over time. However, qualitative questions are not suitable for large audiences, because the data can be ____ consuming to process. Quantitative questions are suitable for large audiences, because the data can be processed ____ , however the data does not provide insights into people's ____ or feelings.

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