Quantity - You choose not to buy from a small local supplier as you are concerned that they will not keep up with your levels of demand when your business grows, Quality - You order from a supplier who have offered a guarantee that their goods will be of excellent quality or you can get your money back, Price - You order from a supplier who is offering a price which is 25% cheaper than the competition, Location - You order from a local supplier, instead of a cheaper foreign supplier, as the delivery of the goods over a shorter distance is more environmentally friendly and the delivery time is much quicker, and the delivery costs are cheaper, Discount Available - You order from a supplier who offers you a loyalty discount and a bulk buy discount, Lead Time - You choose to buy from supplier who can deliver the goods within 3 working days and reject a supplier who need 7 days to deliver the good you want, Reputation - You order from an online supplier after reading lots of excellent reviews from other satisfied customers who all say the supplier is reliable,

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