case study - These are usually specific studies in a field or discipline, Ad hominem - A Latin phrase meaning ‘against the man, Attacking language - is a way of countering an opponent in some way, shape or form, Illustrations - Allows the reader to see information and understand it more easily., Expert opinion - To make a writer’s position seem more credible, Alliteration - Repetition of the initial consonant sound in a word or phrase., Repetition - Repeating a single word or phrase a number of times over for emphasis; often memorable.,

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