PayPal - Memorable name/catchy name; stands out from competitors, SpongeBob SquarePants - Memorable; stands out from other characters, The band banging drums kept a brutal beat. - Repeating B sounds like repetitive drum beats – relates to content, Shots whizzed and whistled close to the soldiers. - The repetition of W sounds like bullets flying through the arm – adds drama / tension because soldiers may get hurt or killed , The crazy cat climbed and waited to pounce. - The repetition of hard K sounds adds an ominous feeling/sense of threat., The fire sizzled and spat sparks. - S sounds like a fire – adds aural imagery; readers will feel a sense of danger., The sunshine shone on the slopes of Sunny Valley. - Repeated S sounds are soothing – makes the valley seem quiet and peaceful., “...they will not be judged by the colour of their skin but by the content of their character.” (Speech by Martin Luther King) - Memorable – audience listening would have one chance to hear; message is emphasised. ,

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