Advantages: Customers can read reviews and see others views of the product/seller, Stock levels can be check on line and for local stores , Orders can be tracked online so customers can see the status of their order, Online users can search for items using key words. This can improve the speed of the search., Online images can show shoppers the item they are purchasing., You can monitor items that you are bidding on and amend your bid , Alerts can be sent to customers via pop ups or emails, Product information can be shared via the website so that consumers see a detailed description of the items, Social media integration allows information on items to be shared with others, Shopping carts allow users to save items and complete purchases laters, Accounts allow users to add to a wish list or favorites, which they can return to later, Disadvantages: Review postings can be limited in word length, and tend to be subjective., Not all sellers provide tracking data, Key word searches are reliant on the seller using the same key words to describe and item, Not all users have access to electronic payment methods, Constant alerts can be annoying, Images may not always be a true picture of the item. And images may not show clearly on all devices., If items are reserved in shopping carts they may be unavailable to other customers,

Multimedia and Interactivity in E-commerce

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