Hall Test - Involves a product being given to customers to try and then asking feedback on it, Online Survey - When people answer a number of questions that are displayed on a websit, Postal Survey - A list of questions sent to people through the post which has to be sent back to the business, Telephone Survey - When people are contacted by telephone and asked to answer questions, Personal Interview - A face-to-face discussion between two or more people, Focus Group - A discussion between selected people about a specific product/service, Test Marketing - Where customers in a small area get to try out the product and provide feedback before it is fully launched, Electronic Point of Sale (EPOS) - Gathers information when consumers are making a purchase at the checkout (loyalty cards),

Field Research Methods

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